![Sneaker wars: How basketball shoes became a billion-dollar business | Business | messenger-inquirer.com Sneaker wars: How basketball shoes became a billion-dollar business | Business | messenger-inquirer.com](https://bloximages.chicago2.vip.townnews.com/messenger-inquirer.com/content/tncms/assets/v3/editorial/0/2a/02a02112-cf1f-11e4-a232-af8396297f5f/550c4c931dd20.image.jpg?crop=1688%2C886%2C0%2C133&resize=1200%2C630&order=crop%2Cresize)
Sneaker wars: How basketball shoes became a billion-dollar business | Business | messenger-inquirer.com
![Central Florida basketball coach Donnie Jones, left, and Florida coach Billy Donovan watch games at the Reebok Classic Breakout on Friday, July 11 2014, in Philadelphia. (AP Photo/The Philadelphia Inquirer, Charles Fox Central Florida basketball coach Donnie Jones, left, and Florida coach Billy Donovan watch games at the Reebok Classic Breakout on Friday, July 11 2014, in Philadelphia. (AP Photo/The Philadelphia Inquirer, Charles Fox](https://c8.alamy.com/comp/2P4BCG5/central-florida-basketball-coach-donnie-jones-left-and-florida-coach-billy-donovan-watch-games-at-the-reebok-classic-breakout-on-friday-july-11-2014-in-philadelphia-ap-photothe-philadelphia-inquirer-charles-fox-2P4BCG5.jpg)
Central Florida basketball coach Donnie Jones, left, and Florida coach Billy Donovan watch games at the Reebok Classic Breakout on Friday, July 11 2014, in Philadelphia. (AP Photo/The Philadelphia Inquirer, Charles Fox
![Philadelphia Eagles owner Jeffrey Lurie,left, has his picture taken with 25-year season ticket holder Tom Baynes, 50, of Toms River, NJ, as he visits the tailgate party scene in the Wells Fargo Philadelphia Eagles owner Jeffrey Lurie,left, has his picture taken with 25-year season ticket holder Tom Baynes, 50, of Toms River, NJ, as he visits the tailgate party scene in the Wells Fargo](https://c8.alamy.com/comp/2P415B0/philadelphia-eagles-owner-jeffrey-lurieleft-has-his-picture-taken-with-25-year-season-ticket-holder-tom-baynes-50-of-toms-river-nj-as-he-visits-the-tailgate-party-scene-in-the-wells-fargo-parking-lot-across-the-street-from-lincoln-financial-field-prior-to-the-eagles-monday-night-football-game-against-the-carolina-panthers-nov-10-2014-in-philadelphia-baynes-exclaimed-thats-the-first-time-ive-ever-met-an-owner-hes-awesome-ap-photothe-philadelphia-inquirer-clenm-murray-phix-out-tv-out-mags-out-newark-out-2P415B0.jpg)