![New Balance Cricket on Twitter: "We are the equipment and now footwear sponsor World No.1 Test Batsman, Steve Smith. #teamnb #nbcricket #alwaysinbeta http://t.co/iznMDplMn7" New Balance Cricket on Twitter: "We are the equipment and now footwear sponsor World No.1 Test Batsman, Steve Smith. #teamnb #nbcricket #alwaysinbeta http://t.co/iznMDplMn7"](https://pbs.twimg.com/media/COCSE9qWgAA7xOo.jpg)
New Balance Cricket on Twitter: "We are the equipment and now footwear sponsor World No.1 Test Batsman, Steve Smith. #teamnb #nbcricket #alwaysinbeta http://t.co/iznMDplMn7"
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Confirmed: End of an era as New Balance take over from Umbro as official Ireland kit sponsor - Independent.ie
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Liverpool announce record-breaking £300m kit deal with New Balance from next season | Daily Mail Online
![Liverpool announce record-breaking £300m kit deal with New Balance from next season | Daily Mail Online Liverpool announce record-breaking £300m kit deal with New Balance from next season | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2015/02/05/2557EFF300000578-2940817-image-m-6_1423134983274.jpg)
Liverpool announce record-breaking £300m kit deal with New Balance from next season | Daily Mail Online
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What it takes to sponsor Liverpool Football Club (why New Balance failed to match Nike's offer) - LawInSport
![New Balance agrees multi-year sponsorship deal with England Athletics | Sports Trade News | Sports Insight New Balance agrees multi-year sponsorship deal with England Athletics | Sports Trade News | Sports Insight](https://www.sports-insight.co.uk/images/uploads/story-image/NBEA.jpg)
New Balance agrees multi-year sponsorship deal with England Athletics | Sports Trade News | Sports Insight
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